Tourism Australia + BuzzFeed

Tourism Australia's immersive brand channel.

15 Things You Can Do In Australia That You Can't Do Anywhere Else

A post I created that generates excitement around the Australian Working Visa by introducing readers to unique Aussie experiences.

This post was a straightforward nudge to readers: take a year off!

TOURISM AUSTRALIA + BUZZFEED

Tourism Australia's goal was to raise awareness about Australian Working Visas with a US audience.

To do so, I created content that introduced facets of the country that our audience might not have known about, as well as extolling the virtues of Australia in general. As an Australian, I possessed a wealth of knowledge and helped guide the content in what was an extremely successful program with one of BuzzFeed's first-ever Australian clients.