Brand USA + BuzzFeed — Annabelle Nyst

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BRand usa + BuzzFEed
"DISCOVER AMERICA"

Brand USA is the nation’s first cooperative destination marketing organization, and they came to BuzzFeed with one goal: to promote US travel to an international audience.

I worked as the dedicated Creative Lead on all of their programs in several different markets (Germany, Brazil, Canada, Mexico), creating content that was catered specifically to each market's audience and their interests. The content I produced for Brand USA's Discover America campaign not only became the first pieces of branded content on BuzzFeed to be translated into several different languages; it also earned the Best In Show award at the 2015 BrillIAANce Awards, held by the New York City chapter of the International Advertising Association.

BRand usa + BuzzFEed"DISCOVER AMERICA"

BRand usa + BuzzFEed
"DISCOVER AMERICA"