Discover Card + BuzzFeed — Annabelle Nyst

A snapshot of the Discover brand channel, currently featuring over 40 sponsored posts.

15 People Who Could Have Used A Helping Hand

I created this post which has, to date, been Discover's most viewed post ever, reaching almost 1 million people.

How Good Is Your Karma?

A highly successful quiz we created to convey Discover's brand message: "We treat you like you treat you."

The Coolest Roadside Attractions In Every State

A BuzzFeed "Premium Post" that I concepted and created for Discover's Miles card, which offered cashback at gas stations and restaurants around the country. This post included custom GIFs by an in-house designer.

The Coolest Roadside Attractions In Every State

An example GIF from the "Roadside Attractions" post, accompanied by my copy.

Discover + Buzzfeed always on partnership

Discover is one of BuzzFeed's largest and most successful brand partners; since early 2014, they have been working together in an Always On partnership, regularly producing sponsored content which has reached millions of viewers and seen incredible brand perception lift to date.

During my time at BuzzFeed, I worked as the dedicated Creative Lead on this account — BuzzFeed's first multimillion dollar partner ever. While also working on a variety of other accounts I nurtured and grew the Discover partnership, maintaining a close relationship with the client, holding weekly content strategy calls and producing over 50 pieces of content that solidified Discover's position as a pioneer in branded content.