BET + Mic
"MADIBA"
THE ASK:
BET came to Mic looking for branded content ideas to support Madiba, a 3-night miniseries event highlighting the life and incredible contributions of Nelson Mandela.
MY SOLUTION:
Driven by a commitment to social justice issues, Mic editors regularly publish content around race relations in America and the Black Lives Matter movement. Though separate from Nelson Mandela's story, the common thread lies in activists who are fighting for a more inclusive society.
In order to generate awareness for Madida I came up with an idea for a branded content article exploring Mandela's story through the lens of intersectional activism, both now and in the past. In an immersive article featuring a custom timeline infographic, the content enabled BET to align with timely current issues while also touching on the subject matter of Madiba.