hi! i'm annabelle

i'm an australian expat living and working in new york city. a born writer with a background (and a bachelor's degree) in journalism, i now live and breathe digital marketing.

i'm a branded content expert with a unique background in creative strategy, content creation, integrated marketing, and copywriting for best-in-class brands like hubspot, buzzfeed, cnn, mic and condé nast. i have experience working on both the pre- and post-sale side of digital advertising, and i specialize in developing, pitching, and executing custom content strategies anchored in rich, relevant storytelling.

i've been lucky enough to work with some of the biggest brands in the world, from google to coca-cola, subaru, and discover. and there's plenty more where that came from.

wanna chat? you can reach me at annabelle.nyst@gmail.com.